The creative and marketing industries have changed a lot because artificial intelligence (AI) technology has been used in many different ways. But since 2020, we've seen different applications of AI technology. From AI self-portraits, photography, designs, voice-overs, text-to-image generators, and writing. But we didn't know that we'd not seen it all. The introduction of chat bots, the Bing search engine, and ChatGPT has caused a great quake in the creative industry. Businesses, individuals, and companies wonder if they will lose their jobs or be out of the market.
So what are chatbots?
Chatbots are AI-engineered computer programs that use Natural Language Processing (NLP) to communicate with humans. They're designed to simulate human-like conversations, understand customers' inquiries, and automate responses. Chatbots are not new technology. They're used on websites as virtual assistants and audio inputs like Google's Assistant, Apple's Siri, and Amazon's Alexa. The goal is to give customers a better experience and talk to them in a more natural way.
How ChatGPT came to be
Late in 2022, OpenAI announced that their AI chatbot, which was built on top of OpenAI's GPT-3 family of large language models, was now available.
The bot works by generating text responses based on human input, like questions and statements.
ChatGPT gives answers to long keywords, such as codes, essays, poems, captions, and many more. Unlike the chatbots on your website. What this means is that it is a conversational AI platform chatbot that can provide answers to any question you ask it—in science, politics, design, technology, etc.
“ChatGPT is a sibling model to InstructGPT,” says OpenAI. “InstructGPT is trained to follow instructions given in a prompt and give a detailed answer.”
Within five days of its release, the site had more than 1 million users, which at some point caused it to crash.
However, OpenAI has announced the release of ChatGPT-4 which we'll write about in detail in our next blog.
What can you do with ChatGPT?
According to its millions of users, ChatGPT can be used to do almost everything that involves writing.
- Businesses can save time and money by using AI to make marketing copy, product descriptions, and even social media posts. Create website maps; write essays and poems.
- It can also be used to personalise content for specific audiences, increasing engagement and conversion rates.
- ChatGPT can help summarise articles and essays.
- It can translate your language into 95 different languages.
- Coding: It can assist you in writing, debugging, and explaining codes.
- Finding data sets: ChatGPT can look through different online databases, repositories, and resources to find relevant data sets based on the question asked. You can use datasets for research, business intelligence, or even training a machine learning model.
- Create an app: ChatGPT also has an API that you can integrate into an app. It's helpful wherever and whatever app a language model will be needed. You can access this function by visiting the ChatGPT API page.
Marketing teams can get a big advantage in a competitive market if they can make high-quality content quickly and easily.
How much does Chat GPT Cost?
As of now, chatGPT has a paid and free version. The paid version known as chatGPT plus costs $20 per month offering faster response and access during peak hours.
What are the Current limitations of ChatGPT?
While ChatGPT is an incredibly accurate AI chatbot, it is still prone to inaccuracies. Although the rate at which it provides inaccurate information isn't alarming. It's important to verify the information that ChatGPT provides before using it.
A few things to note while using ChatGPT include:
- ChatGPT can sometimes give wrong, discriminatory, or unintentionally biased answers to certain questions . Though it can get answers from a large pool of data, it doesn't have any background knowledge to discern the facts.
- Lack of emotional intelligence: Although ChatGPT may seem to have empathy, it can't be said to be emotionally intelligent. It lacks the emotional resonance to respond appropriately and understand emotional cues.
- Having trouble making structured, long-form content: Right now, ChatGPT might not be able to make longer content.It's better suited for lists and shorter pieces of content that have a particular format, but it struggles to create content with over 3000 words. But ChatGPT 4 claims to provide about 25,000 words of content.
Even with these problems, it's likely that the new version of ChatGPT will be better, as OpenAI is working on a new version that will come out later this year.
Is ChatGPT a threat to creatives?
With the hype and achievements of ChatGPT in serving people from almost all walks of life, creatives fear being replaced by AI machines in the workplace.
As an AI language model, ChatGPT is yet to be seen as a threat. Humans are dynamic in their thoughts, having the ability to change. In fact, it can be a helpful tool for creatives, providing them with new ideas, inspiration, and information to aid in their creative processes.
Even though it can write on a wide range of topics and in different styles, it can't replace the unique perspective, creativity, and talent of human writers. Instead, it can add to and improve their skills by giving them a lot of information and helping them try out new ideas and thoughts.
However, it can reduce the volume of human labour for certain repetitive tasks in the creative and marketing spaces. It can be used to automate tasks such as generating prompts, ideas, and maps for simple content and marketing strategies.
Bing AI-powered search: The New Bing with ChatGPT
A few weeks after the new wave of ChatGPT, Bing announced its integration of AI into search, causing a massive increase in user engagement of over 20 million active daily users from early February to early March.
Bing's AI-powered search algorithms, whose standout feature is their integration with ChatGPT, can understand the intent behind a user's search query and provide more accurate and relevant results, providing competition to Google. This can be especially useful for businesses trying to optimise their website for search engine optimization (SEO).
The Future of ChatGPT and AI in the Creative and Marketing Industry
The creative and marketing industries are constantly evolving, and with the advancements in the AI field, they will transform. These AI advancements are not yet perfect; therefore, monitoring results to improve and build upon them is crucial.
With the advent of AI such as ChatGPT, it's most likely that it might become an inevitable component or tool in the creative and marketing industries, especially for content creation, strategy, and customer service.
In summary, the integration of AI technologies such as chatbots, Bing, and ChatGPT is reshaping the creative and marketing industries in unprecedented ways. These technologies are allowing businesses to optimise their marketing strategies, increase engagement with customers, and create content faster in ways that were previously impossible. As technology continues to advance, we can expect even more significant changes in the way businesses approach marketing and creative processes in the years to come.