So what is storytelling in itself? Read on to find out what storytelling is, the process involved in the art of storytelling in branding, and how you...

Instagram announced on Thursday that Threads, a text-based social networking programme that allows Instagram users to authenticate with their existing...

In the digital age, user experience is everything. Whether you're running an e-commerce store or a blog, understanding how users interact with your we...

Data has always been an indispensable part of marketing. It has become even more essential in this digital age. Data analytics, the analysis of data i...

Every industry has had its share of the impact of emerging technologies such as AI and the design industry is no exception. Artificial Intelligence (A...

Mobile app development has been on the rise with the advent of smartphones. But what most smartphone users don't know is that there are a plethora of...

In the past few years, the creative and marketing industries have changed a lot because artificial intelligence (AI) technology has been used in many...

The SME Business Awards is an annual event that celebrates the achievements of small and medium-sized enterprises across various industries. This reco...

Search Engine Optimisation is one of the most dynamic online strategies. As Google's algorithm keeps evolving up to 600 times in a year, SEO trends ke...

In times past, data analysis(DA) wasn't a top-rated career path. Although companies used it’s research methods to develop their products and systems,...

In the past weeks, the tech industry has seen unprecedented staff layoffs for several reasons. Recently, the new CEO of Twitter, Elon Musk, laid off a...