Do you want to work on your personal branding? Then hiring a branding agency is certainly the way to go. A lot of people wonder, what is branding? A branding definition can include everything from employee branding to self-branding, corporate branding and event branding design.
Christmas is over but the season of celebration and gift sharing hasn't. That's why you should read our previous post on Last-minute Gifts Ideas for the New Year.
If you want to get the best result out of your branding strategies, then hiring a branding company is certainly the way to go. If you want to find out more about that, then simply take a look below.
Decorate your Business
When it’s time to deck the halls, it’s important that you give your online presence a makeover too. It’s a good idea for you to upload a few seasonal cover photos or even some profile pictures.
Add a pumpkin or a Santa hat to your logo, depending on the holiday season of course. If Halloween is right around the corner, then try and use a seasonal colour palette in your posts too. This could include colours such as orange or even black.
If you want to try and decorate for Christmas, then red and gold is the way to go. Of course, small businesses don’t often have the resources required to hire a professional designer, but there are plenty of free apps out there that you can use to give your logo a makeover if you want.
Create Unique Social Media Content
A branding agency London will be able to work with you to create the best social media content. One solution to this would be for you to create more effective social media posts that might have gained a lot of traction in the past.
Your branding company should be able to help you with your marketing plan and they should also help you to take into account the level of engagement that you are getting.
Of course, your co-branding strategy will help you to plan out the articles you have so you can ignite that spark. Of course, creating unique and engaging content every single time you post will help you to hold the interest of your potential customers and it will also help you to stand out from the rest of the people out there.
Use your Social Media Platform
You should be aware that posting on social media on a regular basis will help you with your branding design. In the holiday season, it’s even more important than ever for you to be frequently seen. Remember that your audience is being bombarded with posts every day, so they need to see your content over and over again if they want to be able to register it and properly make the right decisions.
This, of course, doesn’t mean that you need to create the same content over and over again, but it does mean that you need to rehash quality content in different ways so that you can get the same message across in very different formats.
Promote Relevant Products
If you are in the business of selling greeting cards that are completely customised, then Christmas may well be the best time of year to spread some cheer. This is the time where you’ll need to invest the biggest portion of your marketing budget.
If you work in a café then you’ll need to focus your marketing efforts on selling your pumpkin spiced lattes in the fall. Your branding company will be able to really help you with this, so make sure that you hire someone reputable.
When it comes to social media, you have to make sure that you are promoting your small business as much as possible. Video is usually a customer’s favourite form of content. Studies have shown that 54% of customers would like to see more video from their favourite brands.
If you are able to add a seasonal twist to your video content, then this lets your target audience know that you are relevant, and it also shows that you still want to actively promote your business too. It’s also a very effective way for you to make your audience pause as they scroll their way through your social media page.
Your branding design will help you to really hone-in on the right aspects of your campaign, and it will also help you to determine which parts of your brand you would like to push the most as well.
So all in all, a branding agency London can help you to make the most out of your strategy, regardless of the company you have. Contact your local agency to rocket your seasonal branding efforts. If you want to hire a reputable agency then contact Tedbree to find out more.