written by
Ben Stephens

Guest Blogging: Effective Brand Promotion Tactics

Tech Start-ups 3 min read , October 20, 2020
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Coming up with a solid guest post blogging strategy is the key to your success in getting another website to host your guest blogging posts. The internet is saturated with blogs, and narrowing down your search when guest blogging for SEO will help you make the most of the guest blogging opportunities available to you.

You can read our previous post on How to Monetize Your Blog Content to learn more on converting your contents to money.

Utilizing guest post blogging in SEO will help you gain credible backlinks from guest blogging sites that are happy to host your posts as long as you follow their specific guidelines.

What Do You Need To Know?

The temptation can be there to reach out to anyone and everyone when it comes to finding guest blogging opportunities. While this gives you a wider net and potential audience, if the sites aren't relevant to your niche, the chances are that it will be a waste of effort and essentially a dead post and link.

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Effective Brand Promotion Tactics6+66

You need to view your guest blogging opportunities as a business transaction. Will it provide you with your desired result? If not, then even having the best SEO won't help give you traction to your website.

Market Research

Who exactly do you want to reach, and why? Knowing who your audience is will help you find the best sites and help place your guest posts in the right places.

Determine the answers to some questions before you start your search, such as;

  • What is your audience looking for?
  • Where do they usually find what they're looking for?
  • What are they looking to resolve?
  • Who is your future target audience?
  • What feedback do your current customers have?
  • Do your customers read blogs?
  • What concerns them the most?

Information such as age, location, gender, interests, needs, professions, and marital status can help you get your article ready.


Please do your research and double down on the search terms you want to rank for when it comes to SEO guest blogging and find relevant niche sites. Then use Google to find relevant sites in your niche using your keywords.

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Focussing on guest blogging for SEO will help you identify sites that rank highly for your search terms or relevant terms and introduce you to your next guest blogging website. Search using the following format [topic keyword phrase] + “guest blogging article” to find guest bloggers wanted and sites open to accepting guest posts for SEO.

Keep in mind how active the site is when posting on the site, social media and how they interact with followers. Make sure their readers are relevant to your niche, and their existing content is too. Tools such as Moz's Open Site Explorer can help you assess the worthiness of the sites you are looking at placing your guest posts on.

What Are Your Goals

You know who you are writing for; you know where you are placing your posts, but do you know your goals from your guest post blogging opportunities?

  • Do you want to build quality backlinks to your websites?
  • Do you want to drive more traffic/get more leads/sales?
  • Is your aim to raise brand awareness?
  • Are you looking for recognition for products and services?
  • Are you looking to improve SEO through inbound connections?
  • Is your goal to increase the number of newsletter subscribers or social media followers?

Starting guest post blogging to reach the top of the SERP ranking is a good strategy to have; however, you should aim to focus your target than simply appearing at the top of the rankings.

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What Are Your Goals

Your search engine ranking is based on other factors outside of inbound links to your site. Having a website that backs up your position, informative, high-quality content, and a user-friendly site will all help boost your visibility in the rankings pages, and as such, you should factor this into any plans you have.

How Tedbree Can Help You?

We specialize in helping companies reach their marketing potential.
In summary, if you want to assess your options and look at what guest post opportunities are available for you, our team can help you create a marketing plan that will help you with your guest post for SEO options for large companies and smaller businesses alike.

guest blogging brand promotion