As the world evolves, so does marketing. Keeping on top of content marketing trends in 2020 is important. This will make all the difference in how successful your marketing campaign will be. Having a solid content marketing plan for content marketing b2b will is necessary. This ensures your content marketing strategy is doing what you need to do to impact the content marketing world.
You can read our previous post on The Easiest Way To Create Amazing Marketing Videos in 2020.
A content marketing agency can help you curate your content for a marketing plan by assigning you a content marketing manager. This will be someone who understands content marketing. He/she will work with solid content marketing examples with proven results for content marketing b2b.
Timing is crucial and making sure you are on top of the trends this year will make sure you aren't left behind when it comes to a solid content marketing strategy for 2020.
What Are The Top Trends In Content Marketing World?
Content is King
Content converts but not all content is created equally or is relevant to your niche. Knowing exactly what people are searching for and what information is relevant to your content marketing plan in the future. You want people to read it, find value in it, and stay on your site to convert views to sales. Don't fall for the trap of creating content for content's sake.
Pay attention to where users end up on your website, what content they are sticking around to consume. Then work on how you can elevate the content and create more of the same that is informative and relevant to your site and search terms.
Video Trends Killed The Radio Star
Video trends slayed in being one of the top tools for every content creator and content marketing manager in 2019. This trend seems to be showing no signs of slowing down when it comes to a reliable content marketing example that works for 2020. Sites such as YouTube, TikTok, and Snapchat are feeding into the popularity of videos as content marketing powerhouses. They are also boosting engagement levels over images or even written content.
Use videos in your online content, as a tool in emails or on your social media to engage customers. This will also drive them towards your site.
Chatbots Can Boost Your Content Marketing Plan
Resolving queries instantly is something businesses and consumers alike both appreciate. Utilizing chatbots to help you increase your customer service satisfaction score and direct queries to relevant content on your site for further information.
Chatbots effectively free up staff, and auto-responding to simpler queries can leave them open to handle the more complex requests. These situations can then help you determine the kind of content people are looking for on your site.
Personalize Your Marketing Efforts
Sure, it can feel impersonal to engage the services of a content marketing agency. However, experience and qualifications mean that they have the knowledge. They can also put together personalized objectives to show you what content marketing is and how you should approach it. Even how to target customers based on their needs and want rather than a blanket approach to all.
People react better to recommendations and interactions tailored to them, and content marketing should be no different. In fact, this is the optimal way to engage those looking for something more specialized and who don't respond to vague marketing approaches aimed at the general population.
You Should Get On The Email Marketing Trends
With many inboxes being overcrowded, the chances of your highly curated and specifically personalized emails run the risk of being a part of your social media manager's strategy that doesn't quite hit the target.
But it would be best if you didn't discount it altogether. In fact, failure should be the thing that makes you strive for a better content marketing example.
Emails in a highly visual, more interactive content marketing world should be constantly changed and adapted with further insights into what email subject lines, headers, and so on get you proven results. Sales from email marketing are still holding steady so look at what doesn't work and adapt a new content marketing strategy that translates well to email to complete your content marketing strategy.
While technology and more important marketing tools have evolved, so has content marketing managers and agency work. Following the trends and always making sure you are paying attention to what is popular will mean you can get ahead of the game and initiate a well thought out content for marketing plan and content marketing b2b insight.
In conclusion, if you need more help to decide what content marketing trends will work for your company in 2020, our team is on hand to help put in place a digital solution for your company. At Tedbree, we are a technology-driven company that serves forward-thinking businesses.