Top 10 Must-Have AI Marketing Tools for Small Businesses in 2024
Marketing campaigns that include AI technology are no longer unheard of. It would be unusual to find a business, no matter how big or small, that isn't making use of cutting-edge artificial intelligence marketing tools.
In order to stay ahead of the competition, major companies like Amazon and Google are turning to AI-powered marketing strategies & tools to help them stand out. We've done the legwork for you and compiled a list of AI tools for small businesses. Continue reading to find out more about the best AI tools for startups and small businesses. What’s more? A lot of them are can be purchased at affordable prices or with 7-days trial.
What is an AI marketing tool?
An AI marketing tool is a piece of software or a platform that makes marketing decisions automatically using AI technology. The market trend and analysis of the obtained data form the basis for these choices. The idea is to come up with a marketing plan that thinks one step ahead of the buyer.
AI tools for small businesses use machine learning algorithms, natural language processing, data analytics, and other AI techniques to automate activities, analyse data, and make data-driven decisions in the field of marketing. Artificial intelligence marketing solutions are extremely effective because of their lightning-fast decision-making process.
Why do small businesses need AI for marketing?
AI helps small businesses by making them more efficient, accurate, and customer-focused in their work. Artificial intelligence's data-processing ability can help small business owners spot trends and insights that might otherwise go unnoticed, leading to better decision-making.
Small business owners also need AI for marketing because it helps with automating tasks while freeing up time to do other things, helps in analysing customer data to give a personalised experience, and also gives data insight to spot changes and trends.
Let’s look at some of these tools!
The best AI marketing tools for small businesses
1. Jasper AI
Jasper is an artificial intelligence (AI) marketing platform designed to generate top-notch advertisements, articles, social media postings, landing pages, e-commerce product descriptions, and emails.
This programme employs OpenAI's GPT3 model to produce writing that sounds natural and has a humanistic feel to it. If you are looking for an AI marketing tool that can help you with writing for your small business or startup, then Jasper AI is the right tool for you. A fun fact about Jasper AI is that it was previously called Jarvis, but its developer had to change the name due to a lawsuit from Marvel.
2. Lexica Art
Lexica Art is an impressive artificial intelligence graphics maker. It can generate marketing content for virtually any industry and produces some of the most lifelike AI graphics. All the photos it creates can be in line with your brand requirements. It also has a feature that allows you to use and keep any work generated.
This is a great tool to explore if you're interested in ditching the boring stock photos you've been using for your blog thumbnails or other works that require images.
3. Surfer SEO
When writing material with search engine optimisation in mind, use Surfer SEO. While you're working, Surfer analyses your work for factors that boost its search engine results, such as keyword density, length, readability, and the usage of headers.
Surfer SEO can be integrated with some other apps, which helps boost its organic growth rate and SEO ranking on Google Analytics.
Optimove is a CRM system that was made to help companies learn more about their consumers and interact with them more effectively. It focuses on maximising customer engagement through email, social media, mobile, and other channels by using data to build targeted marketing campaigns.
The machine learning algorithms used by the platform provide insights into customer behaviour, which in turn helps businesses improve their marketing campaigns and retain and grow their customer base.
Brandwatch is a social media monitoring and analytics software that provides insight into how your brand, goods, or industry are being discussed in the digital sphere. To better understand consumer sentiment, trends, and market intelligence, brandwatch lets users monitor mentions across a wide range of internet sources, including social media, news sites, blogs, forums, and more.
If you are looking to minimise the time spent researching your business industry and monitor your social media accounts, brandwatch could be your best ai marketing tool for the job.
Quillbot is an AI-driven paraphrasing tool that can rephrase words, paragraphs, or entire articles without changing their meaning. Paraphrasing, editing, and even content generation are just some of the possibilities for this tool, which uses machine learning algorithms to generate alternative versions of text in order to avoid plagiarism.
To make sure all the content you generate for your business isn’t plagiarised or in the wrong tense, it's advisable to use QuillBot to double-check your work.
Chatfuel is an AI marketing tool where anybody can make chatbots on Whatsapp without having to learn how to code. The intuitive, drag-and-drop interface makes it possible for anybody to create a chatbot for any purpose, from customer support to marketing and beyond.
According to some reviews, this tool makes it easier to implement a virtual assistant for your business, and you can programme it to give any response you see fit for any question your clients ask in your absence.
Originality AI is an automated system for identifying plagiarised information. If you're working with freelance writers and you're concerned that they're utilising ChatGPT to generate enormous chunks of text, this is a useful tool to put their work through. It’s also useful if you do a lot of writing; it helps to make sure your work has no AI feel to it and doesn't clash with any other writing out there.
In terms of marketing initiatives, influencity is a platform that links marketers with influencers. Its primary purpose is to make it easier for businesses to find and work with influencers across social media.
The platform often includes features for finding influencers, running campaigns, analysing results, and maintaining relationships with those influencers. Check out some reviews here
10. Browse AI
With Browse AI, you can easily teach a bot to hunt down the information you need on the web and create a spreadsheet with the results. One conceivable use for this tool is to scour the products of rival companies for inspiration on how to improve your own product.
There’s no doubt that AI is here to stay, with the many features it has to offer businesses in terms of scalability, readability, dynamism, and much more. It is clear that we are going to witness a lot of unfolding in ai marketing tools in the coming decade.
That is why this article is plugging you with the best AI marketing tools for startups and small businesses to help you go through this process of change smoothly.